Internet marketing can also be based on the specific needs of particular set of customers like their specific interests and behavior.  For this the marketers segregate their customers into different age groups, gender, geography and other factors.

Targeting can also be done by place where the consumers reside. For this you do not have to stay in the same place. That is the advantage of internet marketing.

The one to one approach also works well with search engine optimization. Think about the amount of avenues it will open up if you can market the garage sale in your house in the area around you.

Men and women use internet differently. Men go to a store an directly go and but the item they need whereas women take time to browse through the sections and new products. The same is true in their internet behaviors. Gender stereotypes apply. Therefore take a moment to study the behavior of men and women on internet to help you place your product in a much better way to appeal the gender.